tag it is at the end of the of document, like this:
"All of the content on your web page..."
Right above the line, copy paste the AdWords conversion tracking code. So now it will look something like this:
"All of the content on your web page..." Google AdWords Conversion Tracking Code
Save this file, and upload it to your website. Now that your tracking code has been added to you "Thank You Page" and uploaded... all you need to do is:1. Click the link in your ad 2. Go directly to your "Thank You Page" URL
If you set up you tracking code correctly, Google will register a sale within your account. Adwords stats are not "real-time", so you may have to wait a couple hours before your stats will appear. This is completely normal.
... and that's all there is to it!5 Tips for Writing Landing Pages That SellHere are 5 easy-to-implement strategies for creating landing pages thatreallysell.1. Acknowledge the "bail factor"
Most visitors to a landing page "leave" within a few seconds of arriving. They don't read your sales pitch, they don't scroll down they're just not interested. They take this action based on an instant impression they have formed of the landing page.
n Is it attractive and easy to read?n Does the overall design convey professionalism and trustworthiness?n Is the landing page directly related to what the visitor was searching for when he clicked on your ad?
The first step is to acknowledge that this is the mindset you're dealing with. Whatever your copy or headlines, whatever your design and layout, they must convince a visitor within just a few seconds (some say 8, some say 5, others say 15 not much time any way you look at it). In other words, this stuff really matters.
Designing and writing an effective landing page doesn't require a big budget. It does require, however, more time, thought and work than you initially thought it did.2. Make your headline match the copy in your ad
Your "landing page headline" is the first thing a click-through visitor sees, other than a graphic. Slight changes in wording can significantly impact your conversion rate. This is similar to the importance of a headline on an AdWords ad or a sales page the headline makes a crucial difference.
However, there's something even more important at work here by matching your headline with the words in your ad, you are providing a subtle, visual reassurance that this is the site they wanted to visit.
We're talking millisecond decision-making here. Make it easy and comfortable for your visitor to take the next step... to keep reading and visually exploring the landing page. And that starts with maintaining a connection between the ad they clicked and the headline of the landing page they ended up at.
3. Keep your "hero shot" on the left side "Hero shot" refers to the photo or graphic of the product you're promoting. Eye-tracking studies cited in MarketingSherpa's "" show that a visitor's eye is drawn first to an image. Only then does the visitor move on to read your copy. If the hero shot is on the right side if the page, it's more difficult for a reader to switch their eyes back to the left and start reading. So a visitor might never get around to reading your copy. Pretty simple, you'd think? But it's the small things that count.
4. Your call to action must be a link
In other words, when you are asking the reader to make a decision and click the order button, don't put the words "click here" in the anchor text. Many visitors read the hyperlinks first. In fact, readers tend to treat the links more as an informational tool than as a "thing for clicking". Strange, but once again this is proven to work.
Use strong copy that calls for powerful and prompt action. Your "linked" copy is second in importance to your headline. Don't be afraid to hotlink a whole sentence. For example:Download your FREE copy of this 24-page guide on 10 Mistakes to Avoid When Buying a Home Theater System(don't bother clicking that one, no magic guides there). People love specifics. Plus they want something tangible to attach their actions to, and this method gives it to them.5. Ask the prospect what they want
Instead of just asking the reader to make a purchase, be specific and ask them upfront what sort of information they are looking for (use checkboxes). For example, if you are promoting health products, give them options that let them specify their motivations for inquiring about this type of product.
Different people have different motivations. Person A could be looking for a diet plan to help them lose weight Person B could be looking for a diet plan to help them build muscle and so on. By asking the prospect what they want, you can deliver a tailored sales pitch according to the motivation the prospect has specified.
And this time, because the visitor made the decision himself about what sort of product he wanted to see, it becomes a lot easier to keep their attention (after all, they are the ones who 'requested' this information they are bound to be interested in reading through and finding out how it can help them).
By giving them a feeling that they are still gathering information (as opposed to telling you what they are interested in buying), you can not only drastically cut down on "bail-outs" but also seriously ramp up your conversions.
Hopefully you'll take the time to study this chapter and apply it comprehensively to your landing pages it could mean the difference between making a tidy profit and suffering financial loss.
In the next chapter, I'll talk to you about specific keyword strategies that you can use to maximize the focus of your ad campaigns including the "Peel and Stick Method".Chapter 6"Adwords Keyword Strategies"In this chapter we'll cover two essential keyword strategies - tools that you absolutely must be using if you want your AdWords campaigns to be successful. Without wasting time, let's dive right into it.Keyword Matching
Keyword matching refers to the basic AdWords functionality of matching your target keywords to the search queries that users are typing into the search engine every day. If you are targeting that searcher's geographical location (that means that if the searcher is in Jamaica and you are restricting your target market to US, he won't see your ad) and if there is a keyword match, then your ad will be shown for that search (what ad will show, where it will show, what ranking it will have will depend on your settings).
There are four types of keyword matching that AdWords uses - broad match, phrase match, exact match and negative match. We've seen the first three before, but let's review them once again.
This is the default option. When you include keyword phrases such as tennis shoes in your keyword list, your ads will appear when users search for tennis and shoes, in any order and possibly along with other terms.
Broad matches are often less targeted than exact or phrase matches.
You should be careful with broad matches - they bring in a lot of traffic but it's mostly untargeted traffic. With broad matching you must use negative keywords (see negative matching below) to cut off unwanted searches. For example, if you are bidding on website templates you wouldn't want people who are searching for free website templates to come across your ad - even if they click through they are looking for free stuff and thus most definitely will not pay, costing you money for nothing. Example:
Your ad appears when users search on the exact phrase and also when their search contains additional terms, as long as the keyword phrase is in exactly the same order. A phrase match for "tennis shoes" would include "red tennis shoes" but not "shoes for tennis."
Phrase matches are useful when you want to target exact word combinations, such as "bose speakers" or "california DUI lawyer". Example:Exact match
The search query must exactly match your keyword. This means "tennis shoes" will only match a user request for "tennis shoes" and not for "red tennis shoes," even though the second query contains your keyword.
Exact matches are the most specific type of keyword matching - your ad shows only if your keywords exactly match the search. This cuts down on the number of potential searches you can target, so it's always a good idea to use phrase matching and some broad matching as well. Example:Negative match
When you don't want your ad to show for certain keywords, you can put that keyword here. One of the most common negative matches is 'free'. In your keyword research you may also come across a lot of terms that you don't want to target. By entering them as negative matches, you will be able to cut down on wasteful clicks.
Be careful of what you put in as negative keywords though - you might end up cutting off some very valuable keyword searches.
Broad match: keyword as it is Phrase match: "keyword in quotes" Exact match: [keyword in brackets]
Negative match: -keyword with trailing minus sign For more help on keyword matching, watch this Flash tutorial the AdWords help site on keyword matching.
Example: moving on...Peel and StickAs you've learned thus far, one of the most important aspects of profitting with Google Adwords is writing an ad that is specifically targeted to what the visitor is looking for.
If everything was perfect, and we had an infinite amount of time, we would write an individual ad for each and every keyword. But, guess what? Everything isn't perfect, and we most definitely have a finite amount of time each day.
So, what do we do?
You should start off with a small number of ad groups (If you don't remember what a group is, please refer to a previous chapter.) Starting with a small number of ad groups will make things much easier for you to manage AND monitor in the beginning. Monitoring the performance of your keywords is HUGE when you first create an ad via Adwords.
Alright, now in your ad group you should write 2 good ads, 1 slightly different than the other for split testing purposes, and then place several "related" keywords into the group. At this point, don't worry if the ad that you wrote matches EXACTLY with each keyword. It's not possible at this time, because you're placing related keywords into this 1 group to get a good feel for which words will bring you the most traffic. After some time goes by, you'll notice that some keywords are bringing more traffic to your website that you would have expected. (i.e. getting you more clicks than you would have initially thought).
This is where the "Peel and Stick" method comes in so very handy. These keywords that you notice are getting you more clicks, you'll want to "peel" them and "stick" them into their own ad group.
Simple... Because if you can write an ad that is specifically written for each of these high performaing keywords, you WILL increase your clickthrough rate (the number of people that click on the ad). Increasing the clickthrough rate will do 2 things:
1. Get more visitors to your website to see your sales message
2. Lower the price you're currently paying for each visitor. Remember, Google rewards good advertisers, by lowering the price you'll pay per click, the higher you can get your clickthrough rate. So, obviously, the goal is to get as high of a clickthrough rate as possible.
So, what we've essentially done here is:1. Found a few keywords that are sending us a good amount of traffic, but don't have as high of a clickthrough rate as they could. 2. "Peeled" those keywords from the "generic" ad group we started with.3. "Stuck" those keywords into their own ad group 4. Wrote a killer ad, specifically taylored around these keywords After doing this, what should happen is...1. You'll increase your clickthrough rate 2. You'll get more visitors to your website3. You'll presell your visitor better BEFORE they get to your website, just by viewing your targeted ad 4. You'll pay less per visitor because of the increased clickthrough rate5. You'll increase your Adwords ranking Now, you tell me... Is this something you should do everytime you start an Adwords campaign? You bet your britches! :-) Just to make sure you understand, let's do a quick example so I can show you exactly what the "Peel and Stick" method is.Step 1:We'll take a large group of keywords and plug them into 1 ad group. Our keywords are all somewhat related to home entertainment systems... Step 2: Over the next few days/weeks we'll track our results, paying close attention to the number of clicks each keyword is getting, as well as the number of clickthroughs each keyword gets.
Step 3: After a few days/weeks go by, we'll start top notice some keywords getting quite a bit more clicks than the others. This is where we peel and stick, IF the original ad wasn't written specifically based on those keywords. Below you'll see a "fake" campaign that I've created to show you an example of what we need to do next...
Keep in mind that there are MANY more keywords listed below the last keyword in the screenshot. I didn't want to take a gigantic screenshot, so just remember there are many more keywords in this group that we've created.
Below you'll see 2 arrows pointing to 2 keywords with a high number of clicks.Home Theater System got 919 clicks
Surround Sound got 87 clicks Home Entertainment got 88 clicks, but because the clickthrough rate is so high, and the ad written already targets this keyword well, we'll leave it here and won't "peel" it.
We will, however, "peel" the keywords:n Home Theater Systemn Surround Sound ... and we'll place them into their own group. And then write an ad that is written specifically for people entering each of those keywords. Our new ads would look something like this:
You'll notice that the Headline of each ad contains our main keyword, which Google will boldfor us. It's a proven fact that you will increase your clickthrough rate by including your main keywords somewhere in the ad... Usually the headline is the best place. Or you could even include your keyword in both the headline AND the ad like we've done in the ad on the right, above.
Once we've "Stuck" these super performing keywords into their own ad groups, we'll soon notice that our clickthrough rates have risen, accomplishing our goal... which, as I mentioned above is to:
1. increase your clickthrough rate 2. get more visitors to your website 3. presell your visitor better BEFORE they get to your website, just by viewing your targeted ad 4. pay less per visitor because of the increased clickthrough rate 5. increase your Adwords ranking 6. ... and lastly, Make more sales!
The "Peel and Stick" method is one of the most important Adwords techniques you can do to increase your bottom line. Use it wisely and use it often and you'll be 1 step ahead of the other guy that hasn't taken the time to do this... and is probably losing money :-) By this time, I'm hoping you've taken some sort of action and at least have opened an Adwords account and have started playing around with it a bit.
Also, hopefully you've used Keyword Elite to generate lots of keywords for you, and have found several potentially proftable niches to start promoting. In the next 'bonus chapters', I'll be showing you specifics on how I use Keyword Elite in conjunction with Google Adwords AND Adsense to make extra money online, so pay close attention.
Chapter 7: Bonus ChapterFinding Profitable Markets
The single biggest mistake many people make when starting a business is they'll create a product... usually based on something they just enjoy doing, which in and of itself isn't bad, BUT... after they spend months creating this product, it's finally time to start making money selling it.
This is where many people run into MAJOR problems. They have no idea where to find the people that want to buy what they have to offer. They end up spinning their wheels and finally realize that nobody wants to buy their latest and greatest product that they've spent months of their life creating.
Not only can this be extremely frustrating, but it ends up being a complete waste of time and money!
What people should be doing is finding the "market" FIRST and THEN create the product based on what the market wants. That is so much easier than creating the product and then "finding" the market, which might not exist in the first place.
Ok, now you might be saying to yourself... "Brad, this is nothing new... we all know this already." If that's you, great... but I wanted to start this chapter with those few, very important points, before we get to the meat of the chapter.
In this chapter I'll be showing you 1 very good way to find profitable markets. Once you find these markets you could either create Adsense websites based on the topics OR you could create entire products around the topic... OR better yet, you could do both!
So, let's begin...
We'll start off by doing some Keyword Research. We need to find out what words people are search for online. The more times someone searches for a word, the more popular that word is.
Makes sense, right? :-) There are many different ways to find out roughly how many times, per month, people are searching for various keywords. The free way of doing this is to use the Overture search term suggestion tool. I use Keyword Elite to gather this data, but if you want to go the slower, cheaper route, use Overture.
So, we'll go to http://www.inventory.overture.comand we'll start our keyword research. In this example, let's start off with the main topic "gardening". You can see down the left hand side are numbers. These numbers represent the number
of times that the keyword has been search during the previous month, within the overture.com search engine. Typically, you can multiply that number by about 7, to come up with the number of times that word has been searched in Google.
We'll call the numbers under the "count column", "Searches". So the keyword: organic gardening was searched for 17,246 times last month.
Next, we need to see how much competition there is for each of these keywords. By competition, I mean how many other websites there are that seem to be promoting something related to each keyword. ... and here's how we can do this.
We'll go to Google and enter the keyword "organic gardening".When we do this, you can see that there are 17,000,000 websites in Google that are listed for the search term "organic gardening". That sure is a lot of competition.
Now, here's a little trick that you should do to REALLY find out which websites are actually promoting something related to "organic gardening". There's a little search command you can enter into Google and Google will only display websites that contain the keyword in the Title of their web page only.
Think about it... If the website doesn't have the keyword in the title of their site, chances are... they probably aren't promoting the product, but maybe just mention the word once or twice on the page.
So, by using this special search command, we'll be able to get a MUCH better estimate on the actual number of sites promoting something related to this keyword. Let's go back to Google and enter this special search command: allintitle: organic gardening
You can see when we do this, the number of websites decreases all the way to 140,000!
That's a much more reasonable amount... Don't you think? Alright, we'll call this number (140,000) "Results"
Once we have these 2 numbers, we can use them to calculate something called an R/S ratio, which is basically a ratio used to determine how much demand there is for a product/keyword.
R = Results S = Searches From our example above, we've said that the keyword "organic gardening" was searched 17,246 times last month, so S would be 17,246. We've also found that their were 140,000 websites advertising this keyword, so R would be 140,000 Now, let's divide the 2 numbers 140,000/17,246 = 8.12
Our R/S ratio for this keyword is 8.12. I know from experience that this isn't a very good R/S ratio. Typically the lower the number is, the more profitable the keyword will be for you, should you decide to create a website based on the keyword.
What you'll need to do is go through each of the keywords in your list and come up with R/S ratios for all of them. Then, pick the keyword(s) that have a low R/S ratio and yet have quite a few searches the previous month.
I know what you're saying... This is hard frickin' work! You're right... I hate doing it. So, let me show you a much easier way to do this, using Keyword Elite. This is a cool new tool that saves me a heck of a lot of time and I figure, what the heck... I might as well show you an easier way to do this... but remember, you don't have to do it the quick way. You CAN do this manually if you want.
Using Keyword Elite to find a profitable keyword market in a couple minutes! I'm going to use Keyword Elite on the keyword "gardening" and I'll find a profitable keyword for you right away. I've not started with this keyword before, but I can pretty much guarantee Keyword Elite will find a profitable keyword based off of the keyword gardening. So let's begin.
Step 1 Open up Keyword Elite and run project #1. Enter The keyword "gardening" into step 2. Select the Overture checkbox and slide the slider up to 400 results. Click ok.Step 2 Select all the keywords that Keyword Elitehas generated for you. (Keep in mind when you used the Overture search tool earlier, it only gave you 100 keywords.Keyword Elitehas just given us 400... and we could have selected even more by sliding that slider up further.) Right-Click on the mouse and select "copy keywords to project 2"
Step 3 Select only the Google checkbox under step 3. Select only "top bids" under step 4. Under step 5 choose only Google broad match and click ok.Step 4 Click on the column heading titled "Searches" to sort the keywords in descending order, with the keyword being searched the most at the top.
Alright, now all we need to do is scroll down and look at the R/S ratio, which has automatically been calculated for us for EVERY single keyword. We'll look for keywords that have been searched for quite often and have a low R/S ratio... As we scroll down I've already found a potentially profitable keyword: gardening tool You can see from the edxample above that the keyword "gardening tool" was searched for 7,588 times last month and has 14,700 competing websites... which gives us an R/S ratio of only 1.94!
This appears to be a starving crowd. With that many searches each month, you could pretty easily create a websites based on all sorts of Gardening Tools. You could either sell actual gardening tools OR you could write articles related to different gardening tools and then ad some Adsense to those pages... Get search engine traffic and with a top ranking, you could easily make quite a bit of money with that many searches each month. Given that there are only 14,700 competing sites, it makes your chances of ranking well, MUCH easier.
We could easily do this with other keywords that Keyword Elitehas found for us. As we scroll down further, you can see other keywords like: gardening tip
This only has an R/S ratio of .10! That's incredible. Create a website based on gardening tips and with only 880 competing sites, don't you think you could beat these other jokers? :-)
... and more keywords like: raised bed gardeningI don't even know what that is... but I betcha it's a profitable keyword! You can do all sorts of things with this information. Click on any column in Keyword Elite to sort the rows. If you click on the R/S column, you can show the lowest R/S ratios at the top and work your way down. I use this 1 feature every time I want to find a new market to exploit. It's essential for me.
Well that wraps up this chapter. I hope you've already started to put into practice some of the things you've learned so far. If not, make it a point to start today!Chapter 8: Bonus ChapterFinding High Paying Adsense KeywordsWith all the buzz and hype floating around the internet, many have heard it's possible to make BIG bucks with the Google Adsense system.
While that is true... the truth of the matter is, most people aren't making big bucks. The typical Adsense advertiser makes a whopping $1.00 a day. I don't know about you, but $1.00 a day isn't really much to get excited about.
Today I'd like to focus on a couple strategies that I personally use to make A LOT of money with the Google Adsense system. What's nice about this strategy is it's very easy to repeat, over and over and over again in ANY market... at any time.
So, let's get started, shall we? :-) For these examples below, I'm going to be using the help of the powerful tool I talked about in the last chapter, called Keyword Elite. If you don't have Keyword Elite, that's ok. Just pay attention to the general principles I teach below. You can manually do this stuff without any software product, it just takes a bit more effort. It's the "idea" that's the powerful point I want to teach, so pay close attention. This will make you more money. That I can "nesarly" promise you.
Money Making Method #1You may have seen many companies selling, what they call, "high paying Adsense keyword lists". Just go to Google and type that in:http://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GGLD,GGLD:2004-21,GGLD:en&q=high+paying+adsense+listYou'll see that there are many websites that are devoted ONLY to displaying these high paying Adsense lists. And quite a few websites actually selling these lists! Now, the great thing about Keyword Elite is you can create your own high paying Adsense keyword list, and it's SUPER easy! Here's what you would do: First, run project 1, titled "create keyword list". In this example let's build our list off of the keyword "insurance". So, I'll enter the keyword "insurance" into step 2. Next I'll select the method of finding keywords. Here I'll only select Ask.com. Selecting this option is the fastest way to build a large keyword list. In step 4, I'll select to return 1000 keywords. Then I'll click "ok"Note: You'll notice that Keyword Elite looks VERY similar to the layout of SEO Elite, so if you already own SEO Elite, you should be able to easily adapt to using Keyword Elite.
When Keyword Elite is done processing I'll click on the "report view" tab and then the "Edit list tab" located on the bottom left hand side of Keyword Elite.
Next, I'll click on the top keyword in the list... Scroll to the bottom of the list and click the bottom keyword, while holding the SHIFT key on my keyboard. This will select all of the keywords and they will be highlighted as shown below:
You'll notice there are a TON of Advanced editing options to make your keyword list bigger or smaller etc, but for now... we'll ignore all of those options and only be concerned with the steps I'm taking you through, so we can create our high paying Adsense keyword list.
Alright, next, I'll "right-click" my mouse and select the option "send keywords to project 2". Project 2 is titled "Analyze PPC competition". When I do that, I'll see the small window shown to the right.
Because we are only concerned about creating a high paying Adsense keyword list, we'll uncheck all of the search engines except Google, from step 3. Under step 4, we'll uncheck everything except for "Top Bids" and lastly, under step 5 we'll check "Google Exact match".
All of the other data in step 4 and 5 is very valuable information, but because we really only want to know how much money people are bidding for these Adwords keywords, we'll only check the "Google Exact Match" option.
Then we'll click "ok" and let Keyword Elitedo its thing...
Next, we'll click the report view tab. We'll scroll to the right until we see the Adwords CPC (exact match) column. This column tells us roughly how much the top paying Adwords advertisers are paying, per click, for each of these keywords.
We'll want to sort this column in descending order, so we can see the highest paying keyword at the top.
The way Adsense works, is the more money that advertisers are paying, per click, for the keyword in Google "Adwords", the MORE money you'll be paid via Adsense, for displaying their ad on your site via Adsense! So... the goal here is to select those keywords from the top of the list, that are costing advertisers the most per click.
Ok, so after we sort the column in descending order, you can see that the keyword "automobile insurance" is the second most expensive keyword on the list. What we can then do is go back into Project 1, "create a keyword list", and do just that... Create our keyword list based off of this 1 high paying keyword.
We'll do just as we did before by using the Ask.com option, but this time, we'll raise the slider in step 4 up to roughly 2 or 3 thousand.
Click "ok" and Keyword Elite will create our list of keywords, based on this high paying Adsense keyword we found earlier. From here, we could either: Use the 2,000+ keyword list that Keyword Elitegenerates, and plug it into some web page generation software to create a few thousand page website for us in a couple of minutes, based on each of those high paying keywords we just found. I'll recommend some good page generator software programs in later chapters... So keep your eyes peeled for that.
Or, you could take the top, say 45 highest paying keywords from the sorted list of keywords you created earlier, and either write 1 article based around each keyword, yourself, OR hire a freelance writer from Elance.com to write the articles for you.
Once you have your site created, slap some Google Adsense ads up on the website and you're set to start making money with Google Adsense! You'll be surprised to know that some high paying keywords will actually earn you upwards of $5.00+ per click! That money can really add up quickly if you find those high paying keywords.
If you don't have an Adsense account, you can sign up for a free account by clicking on the image to the right.Money Making Method #2
We kind of covered this option above, but I want to mention it briefly again, incase it slipped by you the first time around. I mentioned that many people online are either creating websites to display high paying Adsense keyword lists OR they're even selling these lists for profit. Now, what you can do with Keyword Elite, is you can createyour own high paying keyword list. With these high paying Adsense lists, you can create many niche websites containing content revolving around the high paying keywords...
OR You can do as these other people are doing and you can actually sell these lists and start up your own little business!OR
You can create your own "high paying Adsense list website" and attract search engine traffic and visitors by simply displaying these lists on your website for free. Slap some of your own Adsense ads up on your website, and you'll be earning some Adsense income in no time!
Here's an example of a website doing just this:http://keywords.maxlinks.org/
You'll notice that their adsense ads are blended well into the top of the web page. I found this website by going to Google and entering the words "high paying Adsense Keyword"... This is how they get traffic to their website. Once the traffic is there, someone might click on their Adsense ads, and then they earn commission that way. Brilliant... and something that you can and should be doing!
Those are a couple of the super easy ways of making some extra income, with very little effort involved. Let's move on to the next chapter, as I dive into some other strategies you can use to make to make money via the Google Adsense AND Adwords system.
Chapter 9: Bonus ChapterFinding Profitable KeywordsOver the past several years Google Adwords has become THE most effective way to guarantee a steady stream of traffic and income for your website.
With that being said, it's also become pretty tough to keep Google from taking your money... Adwords courses have popped up left and right claiming to teach you the "secret" to making money with Google Adwords. While these courses DO teach you different strategies for improving your clickthrough rate and the quality of your Adwords ads, they fail when it comes to one MAJOR aspect of Google Adwords, and this is...
Finding profitable keywords!Without profitable keywords, you're not going to make money, no matter how well written your ad is.
Well, in today's chapter, I want to let you in on the 1 TRUE "secret" to finding profitable keywords in the Google Adwords system. I'll take you through a step by step example that will show you what I do to virtually guarantee I find profitable keywords. So, let's get started...
This isn't a lesson on product development, so I'm assuming that you already product you have a want to
promote. Ok, once we have our product, we need to go to Google and enter some very broad search term related to our product.
In this example, let's choose the keyword "keyword research". You can choose any keyword that's related to your product. In this example, my product is a keyword research software program, so I chose the keyword "keyword research".
Step 2 Once we do this, we'll want to pick one or more of the websites that are advertising in the Google Adwords section of Google. You can see above that I've chosen www.webseodesign.com
This is the website that I'll be monitoring over the next several weeks. Keep this in mind because it's very important. The idea here is that the longer a website bids on a keyword, the greater the chance that the keyword is profitable (i.e. It's making them money!)
The same can be said in the "real world" as well... The longer an ad runs in a magazine, tv, or a newspaper, the greater chance it's making the owner money, or he wouldn't keep advertising the same ad.
This information is GOLD and isn't to be taken lightly...Step 3 The next step is to use a keyword generation software program OR come up with a big list of related keywords yourself. I'd recommend at least using a free keyword tool like the Overture search term suggestion tool (http://www.inventory.overture.com) and entering your main keyword. Personally, I find the free tools don't give me the number of keywords I need, and they also work much slower. I use Keyword Elite to generate bigger lists of keywords... But, like I said, you can still use a free tool and it should work "ok".
To keep it simple for this example, we'll use the Overture search term suggestion tool. If you do have Keyword Elite, use that software instead.
We'll enter the keyword "keyword research" into Overture and click "ok"
You can see that the Overture tool gives us a larger list of keywords we can work with. We'll then need to copy and paste
those keywords into an Excel spreadsheet. What we're going to do is we'll go back to Google and "one by one" we're going to see if www.webseodesign.com is bidding on any of these keywords.
Take a look at the Excel spreadsheet below to see what I mean...All we need to do now is go through our list of keywords and manually check Google to see if our website is advertising using each of the keywords. We'll do this once every 1-3 days and update our spreadsheet accordingly.
After at least 3 weeks, we'll then look at our spreadsheet and take those keywords that www.webseodesign.com has been bidding on, for the longest period of time... and use those keywords for our own Adwords ad, nearly guaranteeing our chances of also being profitable! The principle is very simple here. Don't gloss over this... The longer a website is advertising with a keyword, they're either making money with the keyword OR they're extremely stupid and are throwing money away. Chances are, it's the former.
For the longest time, I did the exact steps above manually like I've shown you. It works very well, although it does take a bit of time to manually check each keyword and update your spreadsheet. Especially if you have, say 100 keywords... let alone 1,000!
That's when I got smart, or I guess you could say... lazy.
Earlier I mentioned I use Keyword Elite to generate big keyword lists, well, I also use Keyword Elite to automatically do the process above for me. I don't have to do anything but paste in the URL I want to analyze, and paste in the keywords I want to monitor. Click ok... and Keyword Elite does all this for me :-)
Let's go through the steps using Keyword Elite, for those of you that already own Keyword Elite or if you decide to ever get a copy, you'll know exactly what to do to get tons of profitable keywords quickly.
Using Keyword Elite to get your profitable list of keywords...Step 1
Open Keyword Elite and select project 5 and click "ok"
Click the "new project" button and then enter a project name. We'll just enter a project name titled "keyword research" since that's the name of the main keyword we used to generate our keyword list. The project name can be anything, but should be something you'll remember later. Reason being, you can create as many projects as you want, to track as many keywords and websites as you want...
Step 3 Click the "edit project" button to enter our keywords and URL. We'll enter the website URL: www.webseodesign.comand the keywords:
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If I were to only use Keyword Elite, I would have generated a keyword list of over 5,000 keywords and then just copied those keywords into project 5, which would only take a couple minutes... but in this example, let's just use this small keyword list that the Overture Search Term suggestion tool created for us.
Click "ok"... and then move to the next step. The next step is to just click the "run now" button and Keyword Elite will then go to Google and will tell us whether the website is bidding on any of those keywords listed. It only take a couple seconds to complete. When finished, the screen will look like this:
Keyword Elite will show you the website you're monitoring, as well as the keyword, The date Keyword Elite checked to see if the website was bidding on the keyword. Whether the website is bidding on the keyword, the number of days the keyword has been found... And it will also list the Title of the ad, the description of the ad, and the actual URL being used in the ad.
On top of that, you can even set Keyword Elite to run on a scheduler at a specified time each day, so you literally have to do nothing once you've input your keywords!
To set it on a scheduler, just click the scheduler button and you'll be prompted through a little wizard asking when you'd like to run Keyword Elite, as shown below:
As you can see, whether you decide to go the manual route, OR the automated route, you'll get the same results... and that is, you'll make money, and better yet... you'll prevent Google from taking your money!
I hope this chapter has provided some insite into what you really need to be doing before you even think about setting up a Google Adwords campaign.
That wraps up the final bonus chapter. At this point you should know everything you NEED to know to earn a steady income with Google Adwords AND Google Adsense. All that is left for you to do now is to 'TAKE ACTION'. I strongly urge you to take what you've learned in the past 85 pages and do at least 1 thing right now. Not tomorrow… but right now!
I wish you all the best and I'll leave you with that. The rest is up to you. Good luck! All the best,Brad Callen Professional SEOhttp://www.keywordelite.com/